Explore the chapter

↑ ↓ to explore Enter to open · Esc to close
EntrepreneurshipEntrepreneurship

EIP

Innovation Plan

Competitors identify an innovation challenge facing an existing business or industry and develop a detailed plan for addressing it. The plan documents the innovation process, from ideation through implementation and impact measurement.

Prep Time

Prepared

With Judge

15 min

PI Source

Entrepreneurship

Format

Written Entry + Presentation

Who Should Compete

Students interested in innovation, design thinking, product development, or corporate intrapreneurship.

The Judge's Role

Panel of innovation executives or investors evaluating an innovation proposal

Competition Format

Event structure.

•

Written Entry

Submitted before competition

Prepare a full written project according to DECA's guidelines. This document is scored independently by judges before you arrive on-site.

•

Presentation

Up to 15 min

Present the highlights of your written entry to the judges. Focus on key findings, your decision-making process, and measurable outcomes or projections.

•

Q&A

Included in 15 min

Judges ask questions about your entry. Understand every section deeply, questions often probe your assumptions, data sources, and implementation plan.

Performance Indicators

What you'll be tested on.

•

Design thinking process (empathize, define, ideate, prototype, test)

•

Disruptive vs. sustaining innovation

•

Intellectual property considerations

•

Change management for innovation adoption

•

Measuring innovation impact (KPIs)

Browse all performance indicators

How to Prepare

Preparation framework.

01

Read DECA's official guidelines thoroughly

Each written event has a specific format outlined in the DECA Guide. Page limits, required sections, and formatting standards must be followed exactly.

02

Choose a meaningful, real-world topic

Judges reward authentic research with measurable data. Choose a topic you can actually research and document well.

03

Start the written entry early

Plan for multiple drafts. Have your advisor and peers review it. Written entries are scored before you arrive, they determine whether you advance.

04

Prepare a tight 10-minute pitch

The presentation is your highlight reel. Practice a structured opening, a concise walk-through of key findings, and a strong close.

05

Anticipate Q&A deep dives

Judges will probe your data sources, methodology, and assumptions. Know every number in your entry and why you made each decision.

Competition Tips

Notes from experienced competitors.

•

Use design thinking language throughout, judges expect you to show the process, not just the outcome.

•

Clearly articulate the problem before the solution.

•

Quantify the potential impact: market size affected, revenue generated, cost saved.

Ready to prep for EIP?

Practice exams for Entrepreneurship · Review Entrepreneurship performance indicators · Roleplay framework.