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EntrepreneurshipPrinciplesFreshmen-friendly

PEN

Principles of Entrepreneurship

An entry-level event introducing entrepreneurship concepts through a role-play and objective test based on BA Core indicators. Scenarios introduce startup thinking, opportunity recognition, and basic business planning.

Prep Time

10 min

With Judge

10 min

PI Source

BA Core only

Team Size

Freshmen-friendly

Format

Roleplay + Objective Test

Who Should Compete

New DECA members with an entrepreneurial interest who want exposure to entrepreneurship concepts in a lower-stakes format.

The Judge's Role

Mentor, investor, or business professional evaluating a budding entrepreneur

Competition Format

Event structure.

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Preparation

10 min

You receive a printed scenario card describing a business situation. Read carefully, identify the core problem, and outline your recommended approach. No outside materials allowed.

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Role-Play with Judge

Up to 10 min

The judge acts as a business professional (customer, manager, or owner). You present your analysis and recommendations, field questions, and demonstrate your grasp of relevant performance indicators.

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Transition / Wrap-Up

Included in 10 min

Conclude with a clear summary of your recommendations. The judge may ask 1–2 follow-up questions before scoring your role-play.

Performance Indicators

What you'll be tested on.

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Opportunity recognition

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Basic business planning

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Risk and reward

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Innovation mindset

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Professional communication

Browse all performance indicators

How to Prepare

Preparation framework.

01

Master the Performance Indicators

Download the PI list for your cluster and BA Core from deca.org. Learn the definition of each PI and be able to apply it in a business scenario.

02

Build a scenario framework

Use a consistent opening structure: re-state the situation, state your recommendation, explain the reasoning, address any concerns. Practice until it's automatic.

03

Practice with sample scenarios

DECA posts sample role-plays on deca.org. Time yourself. Film your practice. Review your vocabulary and professionalism.

04

Take practice exams

Use the Practice Exams on this hub. Focus on missed questions and trace each one back to a specific PI.

05

Compete in chapter/district competitions

Nothing replaces reps. Use every qualifier to refine your scenario approach and test comfort under pressure.

Sample Scenario Themes

Representative topics.

Not official DECA scenarios, representative themes based on past competitions.

Identifying a business opportunity in your community

Deciding whether to start a small business

Pitching a simple business idea to an investor

Competition Tips

Notes from experienced competitors.

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Focus on BA Core mastery, that's what the objective test covers.

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Bring energy and confidence to the role-play, judges love to see entrepreneurial enthusiasm paired with business logic.

Ready to prep for PEN?

Practice exams for Entrepreneurship · Review BA Core only performance indicators · Roleplay framework.