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EntrepreneurshipEntrepreneurship

EBG

Business Growth Plan

Competitors develop a detailed written plan for growing an existing business. The plan must address expansion strategy, financial projections, operational scaling, and marketing, demonstrating a command of entrepreneurship performance indicators.

Prep Time

Prepared

With Judge

15 min

PI Source

Entrepreneurship

Format

Written Entry + Presentation

Who Should Compete

Students who want to work through real-world growth strategy for an actual business concept or an existing family/local business.

The Judge's Role

Panel of investors or business advisors evaluating a growth pitch

Competition Format

Event structure.

•

Written Entry

Submitted before competition

Prepare a full written project according to DECA's guidelines. This document is scored independently by judges before you arrive on-site.

•

Presentation

Up to 15 min

Present the highlights of your written entry to the judges. Focus on key findings, your decision-making process, and measurable outcomes or projections.

•

Q&A

Included in 15 min

Judges ask questions about your entry. Understand every section deeply, questions often probe your assumptions, data sources, and implementation plan.

Performance Indicators

What you'll be tested on.

•

Business growth strategies (organic, acquisition, franchise)

•

Scaling operations and systems

•

Financial modeling and projections

•

Market expansion and new customer acquisition

•

Leadership and organizational development

Browse all performance indicators

How to Prepare

Preparation framework.

01

Read DECA's official guidelines thoroughly

Each written event has a specific format outlined in the DECA Guide. Page limits, required sections, and formatting standards must be followed exactly.

02

Choose a meaningful, real-world topic

Judges reward authentic research with measurable data. Choose a topic you can actually research and document well.

03

Start the written entry early

Plan for multiple drafts. Have your advisor and peers review it. Written entries are scored before you arrive, they determine whether you advance.

04

Prepare a tight 10-minute pitch

The presentation is your highlight reel. Practice a structured opening, a concise walk-through of key findings, and a strong close.

05

Anticipate Q&A deep dives

Judges will probe your data sources, methodology, and assumptions. Know every number in your entry and why you made each decision.

Sample Scenario Themes

Representative topics.

Not official DECA scenarios, representative themes based on past competitions.

Expanding a local business to a new geographic market

Scaling a DTC brand through wholesale distribution

Growing via strategic partnership or licensing

Adding a new revenue stream to an existing business

Competition Tips

Notes from experienced competitors.

•

Judges want to see that the growth plan is based on real market research, not just aspirations.

•

Financial projections must be believable, support every assumption with data.

•

Show that you understand the operational challenges of scaling, not just the revenue opportunity.

Ready to prep for EBG?

Practice exams for Entrepreneurship · Review Entrepreneurship performance indicators · Roleplay framework.