Competition Format
Event structure.
Written Entry
Submitted before competitionPrepare a full written project according to DECA's guidelines. This document is scored independently by judges before you arrive on-site.
Presentation
Up to 15 minPresent the highlights of your written entry to the judges. Focus on key findings, your decision-making process, and measurable outcomes or projections.
Q&A
Included in 15 minJudges ask questions about your entry. Understand every section deeply, questions often probe your assumptions, data sources, and implementation plan.
Performance Indicators
What you'll be tested on.
Business growth strategies (organic, acquisition, franchise)
Scaling operations and systems
Financial modeling and projections
Market expansion and new customer acquisition
Leadership and organizational development
How to Prepare
Preparation framework.
01
Read DECA's official guidelines thoroughly
Each written event has a specific format outlined in the DECA Guide. Page limits, required sections, and formatting standards must be followed exactly.
02
Choose a meaningful, real-world topic
Judges reward authentic research with measurable data. Choose a topic you can actually research and document well.
03
Start the written entry early
Plan for multiple drafts. Have your advisor and peers review it. Written entries are scored before you arrive, they determine whether you advance.
04
Prepare a tight 10-minute pitch
The presentation is your highlight reel. Practice a structured opening, a concise walk-through of key findings, and a strong close.
05
Anticipate Q&A deep dives
Judges will probe your data sources, methodology, and assumptions. Know every number in your entry and why you made each decision.
Sample Scenario Themes
Representative topics.
Not official DECA scenarios, representative themes based on past competitions.
Expanding a local business to a new geographic market
Scaling a DTC brand through wholesale distribution
Growing via strategic partnership or licensing
Adding a new revenue stream to an existing business
Competition Tips
Notes from experienced competitors.
Judges want to see that the growth plan is based on real market research, not just aspirations.
Financial projections must be believable, support every assumption with data.
Show that you understand the operational challenges of scaling, not just the revenue opportunity.
Ready to prep for EBG?
Practice exams for Entrepreneurship · Review Entrepreneurship performance indicators · Roleplay framework.