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Business ManagementPrepared Event

PMCA

Community Awareness Project

Competitors plan and execute a project designed to raise community awareness about an important issue. The portfolio documents outreach activities, media coverage, partnerships, and measurable awareness outcomes.

Prep Time

Prepared

With Judge

15 min

PI Source

BA Core

Format

Project Portfolio + Presentation

Who Should Compete

Students passionate about community leadership, public relations, or civic engagement.

The Judge's Role

Panel of community leaders or nonprofit professionals

Competition Format

Event structure.

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Project Portfolio

Submitted before competition

Document your community or business project in a portfolio. Include a rationale, planning process, activities completed, evidence of impact, and reflection.

•

Oral Presentation

Up to 15 min

Walk judges through your project: the problem you addressed, what you did, the results achieved, and what you learned.

•

Q&A

Included in 15 min

Answer questions about your planning process, leadership decisions, and documented outcomes.

Performance Indicators

What you'll be tested on.

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Public awareness campaign planning

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Community outreach and partnerships

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Media and communications

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Volunteer management

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Campaign impact measurement

Browse all performance indicators

How to Prepare

Preparation framework.

01

Read DECA's official guidelines thoroughly

Each written event has a specific format outlined in the DECA Guide. Page limits, required sections, and formatting standards must be followed exactly.

02

Choose a meaningful, real-world topic

Judges reward authentic research with measurable data. Choose a topic you can actually research and document well.

03

Start the written entry early

Plan for multiple drafts. Have your advisor and peers review it. Written entries are scored before you arrive, they determine whether you advance.

04

Prepare a tight 10-minute pitch

The presentation is your highlight reel. Practice a structured opening, a concise walk-through of key findings, and a strong close.

05

Anticipate Q&A deep dives

Judges will probe your data sources, methodology, and assumptions. Know every number in your entry and why you made each decision.

Competition Tips

Notes from experienced competitors.

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Reach and engagement data (social impressions, event attendance, media hits) are the primary evidence of success.

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Partner with credible organizations, it amplifies impact and adds credibility.

Ready to prep for PMCA?

Practice exams for Business Management · Review BA Core performance indicators · Roleplay framework.