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MarketingTeam Decision Making2 members

BTDM

Buying and Merchandising Team Decision Making

Two competitors tackle a buying or merchandising case for a retail company. The team must analyze inventory data, consumer trends, competitive factors, and financial constraints to arrive at a buying strategy or merchandising plan.

Prep Time

30 min

With Judge

15 min

PI Source

Marketing + BA Core

Team Size

2 members

Format

Team Case + Objective Test

Who Should Compete

Students interested in retail buying, category management, or merchandising planning. Good for data-driven thinkers who enjoy retail strategy.

The Judge's Role

Panel of buyers or retail executives evaluating a proposed merchandising or buying plan

Competition Format

Event structure.

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Preparation

30 min

Both team members receive the case study. Divide the analysis, identify the key problem and sub-issues, and build a cohesive recommendation. You may use the printed case and scratch paper provided.

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Presentation

15 min

Present your analysis and solution to the judges panel. Split delivery evenly. Use clear structure: situation overview, alternatives considered, recommended solution, and implementation steps.

•

Q&A

5 min

Judges ask clarifying or challenge questions. Both members should be ready to answer any aspect of the case. Stay composed and defend your recommendations with data from the case.

Performance Indicators

What you'll be tested on.

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Open-to-buy planning

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Assortment planning and breadth vs. depth

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Vendor negotiation

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Markdown and inventory management

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Competitive benchmarking

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Data-driven buying decisions

Browse all performance indicators

How to Prepare

Preparation framework.

01

Master PI lists for your cluster + BA Core

Both members should know all relevant PIs cold. Questions from judges often test PI knowledge directly.

02

Develop a team case-cracking framework

Agree on a shared structure: problem statement → root causes → alternatives (at least 2) → recommendation → implementation → metrics for success.

03

Practice splitting the presentation evenly

Each member must speak substantially. Assign sections, but both must understand the full case, judges direct questions to either member.

04

Work through past cases

Request sample cases from your advisor or use DECA's official resources. Time the 30-min prep and 15-min presentation.

05

Study together, take the objective test seriously

The objective test score is averaged, so a weak score from one member pulls both scores down.

Sample Scenario Themes

Representative topics.

Not official DECA scenarios, representative themes based on past competitions.

Allocating an open-to-buy budget across categories

Deciding on vendor selection for a new private label

Managing excess inventory from a failed product launch

Developing a seasonal buying plan

Responding to a competitor's major assortment expansion

Competition Tips

Notes from experienced competitors.

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Be comfortable with retail math under time pressure: OTB, stock-to-sales, GMROI.

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Cases often include data tables, each member should analyze data simultaneously during prep.

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Balance financial constraints with trend opportunities in your recommendation.

Ready to prep for BTDM?

Practice exams for Marketing · Review Marketing + BA Core performance indicators · Roleplay framework.