Sports and Entertainment Marketing Team Decision Making

Both team members receive the case study. Divide the analysis, identify the key problem and sub-issues, and build a cohesive recommendation. You may use the printed case and scratch paper provided.

Present your analysis and solution to the judges panel. Split delivery evenly. Use clear structure: situation overview, alternatives considered, recommended solution, and implementation steps.

Judges ask clarifying or challenge questions. Both members should be ready to answer any aspect of the case. Stay composed and defend your recommendations with data from the case.

Master PI lists for your cluster + BA Core

Both members should know all relevant PIs cold. Questions from judges often test PI knowledge directly.

Develop a team case-cracking framework

Agree on a shared structure: problem statement → root causes → alternatives (at least 2) → recommendation → implementation → metrics for success.

Practice splitting the presentation evenly

Each member must speak substantially. Assign sections, but both must understand the full case, judges direct questions to either member.

Work through past cases

Request sample cases from your advisor or use DECA's official resources. Time the 30-min prep and 15-min presentation.

Study together, take the objective test seriously

The objective test score is averaged, so a weak score from one member pulls both scores down.