Integrated Marketing Campaign–Product

Submit a complete integrated marketing campaign portfolio including market research, target audience analysis, creative strategy, media plan, and projected outcomes.

Present your campaign strategy to the judges as if pitching to a client. Highlight the big idea, channel strategy, and expected ROI.

A separate objective test covering Marketing and BA Core performance indicators is taken prior to the event.

Read DECA's official guidelines thoroughly

Each written event has a specific format outlined in the DECA Guide. Page limits, required sections, and formatting standards must be followed exactly.

Choose a meaningful, real-world topic

Judges reward authentic research with measurable data. Choose a topic you can actually research and document well.

Start the written entry early

Plan for multiple drafts. Have your advisor and peers review it. Written entries are scored before you arrive, they determine whether you advance.

Prepare a tight 10-minute pitch

The presentation is your highlight reel. Practice a structured opening, a concise walk-through of key findings, and a strong close.

Anticipate Q&A deep dives

Judges will probe your data sources, methodology, and assumptions. Know every number in your entry and why you made each decision.