Competition Format
Event structure.
Preparation
30 minBoth team members receive the case study. Divide the analysis, identify the key problem and sub-issues, and build a cohesive recommendation. You may use the printed case and scratch paper provided.
Presentation
15 minPresent your analysis and solution to the judges panel. Split delivery evenly. Use clear structure: situation overview, alternatives considered, recommended solution, and implementation steps.
Q&A
5 minJudges ask clarifying or challenge questions. Both members should be ready to answer any aspect of the case. Stay composed and defend your recommendations with data from the case.
Performance Indicators
What you'll be tested on.
Marketing strategy and planning
Market segmentation, targeting, positioning (STP)
Marketing mix (4 Ps)
Consumer behavior and research
Digital and traditional marketing integration
Marketing ROI and metrics
How to Prepare
Preparation framework.
01
Master PI lists for your cluster + BA Core
Both members should know all relevant PIs cold. Questions from judges often test PI knowledge directly.
02
Develop a team case-cracking framework
Agree on a shared structure: problem statement → root causes → alternatives (at least 2) → recommendation → implementation → metrics for success.
03
Practice splitting the presentation evenly
Each member must speak substantially. Assign sections, but both must understand the full case, judges direct questions to either member.
04
Work through past cases
Request sample cases from your advisor or use DECA's official resources. Time the 30-min prep and 15-min presentation.
05
Study together, take the objective test seriously
The objective test score is averaged, so a weak score from one member pulls both scores down.
Sample Scenario Themes
Representative topics.
Not official DECA scenarios, representative themes based on past competitions.
Repositioning a brand that has lost market share
Developing a go-to-market plan for a new product
Addressing shifting consumer demographics
Building a marketing strategy for international expansion
Responding to a competitor's disruptive new entry
Competition Tips
Notes from experienced competitors.
Use a structured marketing framework: situation analysis → objectives → strategy → tactics → metrics.
Quantify your recommendations where possible: market share goals, projected CAC, etc.
Both team members should know every section of the presentation equally well.
Ready to prep for MTDM?
Practice exams for Marketing · Review Marketing + BA Core performance indicators · Roleplay framework.