Competition Format
Event structure.
Project Portfolio
Submitted before competitionDocument your community or business project in a portfolio. Include a rationale, planning process, activities completed, evidence of impact, and reflection.
Oral Presentation
Up to 15 minWalk judges through your project: the problem you addressed, what you did, the results achieved, and what you learned.
Q&A
Included in 15 minAnswer questions about your planning process, leadership decisions, and documented outcomes.
Performance Indicators
What you'll be tested on.
Consultative sales process
Prospecting and lead qualification
Sales presentation and close techniques
Sales performance metrics (conversion rate, pipeline value)
CRM and sales tracking
How to Prepare
Preparation framework.
01
Read DECA's official guidelines thoroughly
Each written event has a specific format outlined in the DECA Guide. Page limits, required sections, and formatting standards must be followed exactly.
02
Choose a meaningful, real-world topic
Judges reward authentic research with measurable data. Choose a topic you can actually research and document well.
03
Start the written entry early
Plan for multiple drafts. Have your advisor and peers review it. Written entries are scored before you arrive, they determine whether you advance.
04
Prepare a tight 10-minute pitch
The presentation is your highlight reel. Practice a structured opening, a concise walk-through of key findings, and a strong close.
05
Anticipate Q&A deep dives
Judges will probe your data sources, methodology, and assumptions. Know every number in your entry and why you made each decision.
Competition Tips
Notes from experienced competitors.
Actual sales data is your most powerful evidence, track every interaction and outcome.
Show that you applied a defined sales process, not just informal selling.
Ready to prep for PMSP?
Practice exams for Marketing · Review Marketing + BA Core performance indicators · Roleplay framework.