Competition Format
Event structure.
Preparation
10 minYou receive a printed scenario card describing a business situation. Read carefully, identify the core problem, and outline your recommended approach. No outside materials allowed.
Role-Play with Judge
Up to 10 minThe judge acts as a business professional (customer, manager, or owner). You present your analysis and recommendations, field questions, and demonstrate your grasp of relevant performance indicators.
Transition / Wrap-Up
Included in 10 minConclude with a clear summary of your recommendations. The judge may ask 1–2 follow-up questions before scoring your role-play.
Performance Indicators
What you'll be tested on.
Sponsorship sales and activation
Fan engagement and experience
Event marketing and promotion
Licensing and merchandise
Media rights and broadcasting
Athlete/celebrity brand management
Ticket pricing and yield management
How to Prepare
Preparation framework.
01
Master the Performance Indicators
Download the PI list for your cluster and BA Core from deca.org. Learn the definition of each PI and be able to apply it in a business scenario.
02
Build a scenario framework
Use a consistent opening structure: re-state the situation, state your recommendation, explain the reasoning, address any concerns. Practice until it's automatic.
03
Practice with sample scenarios
DECA posts sample role-plays on deca.org. Time yourself. Film your practice. Review your vocabulary and professionalism.
04
Take practice exams
Use the Practice Exams on this hub. Focus on missed questions and trace each one back to a specific PI.
05
Compete in chapter/district competitions
Nothing replaces reps. Use every qualifier to refine your scenario approach and test comfort under pressure.
Sample Scenario Themes
Representative topics.
Not official DECA scenarios, representative themes based on past competitions.
Pitching a sponsorship package to a corporate partner
Developing a fan engagement strategy for a struggling franchise
Creating a marketing campaign for a music festival
Managing a public relations crisis involving an athlete
Designing a loyalty program for season ticket holders
Launching a co-branded licensing deal
Competition Tips
Notes from experienced competitors.
Know sponsorship valuation: reach, exclusivity, activation budget, ROI measurement.
Be ready to discuss the media rights landscape, streaming's impact on traditional broadcast deals.
Show knowledge of how NIL (Name, Image, Likeness) rules are reshaping college sports marketing.
Ready to prep for SEM?
Practice exams for Marketing · Review Marketing + BA Core performance indicators · Roleplay framework.